My Role:
UX, UI
Overview:
We were tasked with improving conversion for our multi-step order path. Users weren't completing the process, and not converting. We simplified the process down to a 1-step order path.
Results:
Saw an 11% increase in conversion rate.
My Role:
UX, UI, Visual
Overview:
Feature trigger pages are some of our most lucrative up-sell channels. We're constantly testing the triggers and optimizing based on learning, and continuing to iterate.
Lessons:
Users responded well to lifestyle images and brighter colors taken from the products first run cycle.
Results:
Overall conversion rate increase was considerable for the gradient/lifestyle version at the top.
