promote the new iteration of realplayer: realtimes

Overview
Our team was asked to create a responsive, micro-site for the next iteration of the RealPlayer: RealTimes. I led research, and design efforts for the new product. The focus was on helping users store, and organize photos and videos in the cloud.

 
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Goal
Create a micro-site for RealTimes that will increase downloads, and user engagement.

Approach

  • Ethnographic research

  • Created personas to inform the design

  • Competitive research

  • User interviews

 
 

Findings

  • Families had multiple devices to contend with

  • There were trust issues related to cloud storage

  • They were already using other cloud solutions

  • There was confusion about RealPlayer vs RealTimes

Things to consider

  • Addressing cloud reliability vs storing on devices

  • Show how the product works with any device

  • Show the fun features and functionality of the new product

 
 

Results

  • The micro-site increased user engagement overall by 2%

  • Downloads remained unchanged

  • User feedback was positive

Thoughts

  • Apply user testing to uncover opportunities to increase downloads

  • Continue to test, and interview users to guide next iterations

 
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